Krafton is known for games like PUBG and the upcoming Callisto Protocol. But now it is on the agenda with a very different promotion.
The company previewed a “virtual human” named Ana that it says will help build the Web3 ecosystem. The character, along with the Unreal Engine, which also has a special tool for realistic digital humans, is Krafton’s “hyperrealism, hardware and
Although Krafton has dealt with NFTs and blockchain in the past, Ana’s reliance on the metaverse or loosely defined vision of Web3 It’s not entirely clear how it will fit. But until that goal is clear, it seems like the realistic virtual human will try to become famous.
Josh Seokjin Shin, head of Krafton’s creative center, said in a statement, “His interest and popularity of Generation Z all over the world. “We expect Ana to release an original piece of music and expand her scope as an influencer to various areas across entertainment and esports,” he said. k.”
This type of virtual influencer is not a new concept, of course, and digital characters have appeared in many areas before, from music videos to video games, Ikea installations, social networks like Instagram and TikTok. Still, Krafton seems to believe that a focus on technology will make his character stand out and avoid the death of unfortunate virtual beings like the star of Final Fantasy: The Spirits Within.
Krafton said it will release more details about Ana later in the year, including a “unique story chapter.” Then we will be able to understand more easily how Ana will be fully involved in our lives.
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