A “cold shower” awaits artificial intelligence
CCS Insight’s main prediction for 2024 is that generative AI will take a cold shower in 2024 due to the reality of cost, risk and complexity “displacing the hype” surrounding the technology. On the other hand, although CCS Insight thinks that artificial intelligence will have great impacts on the economy, society and productivity, it says that the technology is over-exaggerated and many obstacles that need to be overcome to bring it to market are ignored. The best example of this is ChatGPT’s daily cost.
Generative AI models like OpenAI’s ChatGPT, Google’s Bard, and Anthropic’s Claude consume large amounts of computing power by running complex mathematical models to figure out what answers to give to user prompts. Therefore, companies have to acquire high-power chips to run artificial intelligence applications.
Now, more and more companies, including Amazon, Microsoft, Google, Alibaba, Meta, and reportedly OpenAI, are designing their own custom AI chips to run these AI tools. The main goal here is to reduce the need for expensive solutions from Nvidia and others. In addition, more regulatory steps are expected to be taken in 2024. Artificial intelligence regulations currently taking shape in the EU and the USA are expected to be completed in 2024. CCS Insight says that even if these laws are completed, they will not be able to keep up with the pace of development of technology, so they will be revised frequently.