Large companies are also participating in the fight against global warming or climate change, which scientists agree on. The search engine Google emphasized the climate crisis on the homepage to draw attention to the 22 April Earth Day within the scope of the Doodles it prepared to raise awareness on special days.
Twitter launched a special page last year with only informative posts about global warming from reliable sources. The social media company has announced that it will now impose sanctions on advertisements that go beyond science and mislead people about climate change.
Twitter bans ads against climate change
In a blog post it published on the occasion of April 22 Earth Day, the company stated that any advertisement containing claims that contradict the views agreed by scientists on the climate crisis will be deemed inappropriate and will be banned from the platform. stated.
“We believe that climate denial should not make money on Twitter. We think that misrepresenting advertisements should not distract from important conversations about the climate crisis,” said Twitter, adding that he based his approach on the reports of the UN’s Intergovernmental Panel on Climate Change investigating the human-induced climate crisis.
The report, published earlier this month, states that the world needs to take action to reduce greenhouse gas emissions in all sectors in order to limit global warming to a critical temperature change of 1.5 degrees Celsius.
Twitter, stating that it will not allow advertisements that contradict these and similar statements on the platform, said, “We are aware that misleading information about climate change may undermine the efforts to protect the planet. “We will share our work to add credible and authoritative context to climate conversations on Twitter.”
– How do you evaluate this decision of Twitter? You can share your thoughts in the comments or on the SDN Forum.
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