Netflix, which is one of the first platforms that come to mind when it comes to TV series and movie platforms, is very popular both globally and in our country. With the inclusion of HBO Max, Amazon Prime Video and Disney+ in this market in recent years, the increasing competition can sometimes put Netflix in difficult situations.
Netflix, which shares the total number of users and other statistics with its users 4 times a year, also shared its statistics for the first quarter of 2022 this year. However, this time, the user announced that he lost instead of winning.
Netflix coming to an end?
In the data published by the US TV series and movie platform, it is noteworthy that the company lost 200,000 users in the first quarter of 2022. The company has never experienced such a huge loss of users in the last 10 years. Experts and analysts predict that this user loss will exceed 2 million in the second quarter.
After this announcement, Netflix’s shares fell. On the shares that lost 25% in a short time, JP Morgan analysts pointed out that this decline may increase in the coming days, saying, “Tough days are waiting for Netflix”.
On the other hand, many users attribute this to Netflix’s relatively low quality and the fact that its competitors offer much more innovative and attractive content. In many surveys, especially in the European market, users say that Disney + and HBO Max are a much more ‘logical’ option. It is obvious that some of the reasons behind users’ making this decision are Netflix’s new system that prevents accounts from being shared.
If Netflix’s decline continues as analysts predict, this may cause the company to have a hard time and come to an end in the long run.
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