The fashion industry shows a strong interest in metaverses and NFTs. Many fashion brands launched their own NFT collections and started to open stores and virtual fashion shows in the metaverse. Luxury fashion giant Louis Vuitton has announced that it will release new NFTs in its mobile app game Louis: The Game.
International fashion brand Louis Vuitton is releasing new NFT awards tied to its mobile app game Louis: The Game. Players who collect a limited number of free in-game NFTs will be eligible to enter the draw.
The raffle will run until August 8th and players will have a chance to win one of ten new Vivienne NFTs.
Louis Vuitton, One of the First Fashion Brands to Implement NFTs
With over two million downloads now, Louis: The Game was released in August 2021. The game revolves around the avatar named Vivienne, who collects postcards with information about Louis Vuitton. Alongside the NFT rewards, the brand has also added new missions to the game as part of the game upgrade.
Brands aim to attract a younger audience with NFTs and other Web3 technologies. Last month, metaverse fashion week was held in Decentraland. Various brands such as Forever21, Dolce & Gabbana and Gucci took their place in Decentraland.
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