Apple came up with a new privacy policy in the iOS 14.5 update last year. With this new privacy policy, the iOS app tracking transparency feature has been activated. Accordingly, it has become impossible for applications to track personal data without permission from the user.
The feature, which attracted the reaction of application developers, is now part of the life of iPhone users. The app tracking transparency feature was released almost a year ago. In the first time, most users closed the application tracking of users. According to the latest reports, this picture has started to change.
iPhone users change their minds for iOS app tracking transparency feature
App permissions are almost entirely under user control on both Android and iOS sides. Once upon a time, even downloading apps caused you to automatically grant some permissions. Apple, on the other hand, raised the bar with iOS 14.5, which it released last year. Accordingly, applications cannot access your personal data, shopping and preferences unintentionally.
The feature, which especially attracted the reaction of Facebook, reached a different dimension with the new user agreement sent by WhatsApp. Now, according to research, some iPhone users have started to prefer to turn on app monitoring features.
iPhone user rates that allow apps for iOS app monitoring transparency
In the first days of the feature, this rate was around 16 percent. Today, according to the latest data, 25 percent of iPhone users prefer to turn on this application tracking permission.
After the iOS app tracking transparency feature, most users still prefer to keep these permissions turned off. On the other hand, iPhone users allow games around 30 percent for application tracking permission. Even though the names of the games are not given, iPhone users prefer to give app tracking permission to especially popular games at a rate of 75 percent.
This rate is 21 percent for internet shopping sites and 22 percent for social media applications. In this sense, social media sites such as Facebook that advertise on user data and habits are trying to develop different tactics.
So how much do you use this transparency feature that connects application tracking to permission? Do you really think this feature can protect user data? You can leave your comments under the news and on the SDN Forum pages.
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