It is a fact that with the developing world of the internet, companies prefer social media platforms and websites more frequently to advertise, and they are starting to allocate larger budgets for this. While this is the case, the ever-growing game world continues to get its share of these advertisements.
Of course, although we are tired of these ads we see, the biggest sales method of companies continues to be these ads they make over social media or games. Today, a new statement came that may annoy many players, and it was stated that Microsoft could place ads in free games on Xbox.
We may encounter billboards in games
Ads that we come across, especially while playing games on the phone, annoy many of us. When your mobile data is turned on, you can reach the level you can reach in half an hour in the game, sometimes by watching ads in 1 – 1.5 hours. Now, as if the ads in mobile games were not enough, similar news started to come from different platforms. According to the news of Business Insider, Microsoft has started working on ads that can be placed in free games of Xbox in the coming days. It is not yet clear whether these ads will appear in front of the players as a video or a sound. However, according to some sources, advertisements may appear as billboards in racing games or open world games.
Microsoft’s spokesperson, Kotaku, said that they are “always looking for ways to improve the experience for players and developers”, while choosing not to say much about the ad system. The company was already known to sell limited ad space, but the new project aims to expand it to a full ‘advertisement’ size and reach much more users. Of course, like all of us, Microsoft has concerns about these ads not negatively impacting the user experience. For this reason, it is planned to place advertisements in the game without interrupting our game enjoyment as much as possible and unobtrusively.
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