The popular social media application Facebook came to the fore with the opening of a TikTok account. As of now, although the company has not released a video yet, it has 18.7 thousand followers. We will see together whether Facebook becomes a Tiktok phenomenon or follows its influencers.
Verified TikTok accounts of Facebook and Instagram appeared
Along with Facebook and Instagram verified accounts with 18.7 thousand followers, the popular application TikTok may become active very soon. TikTok has been active on the Instagram platform for many years, having previously opened an Instagram verified account. In fact, Instagram has 481 million followers, while TikTok has 26.9 million followers.
Social media expert named Matt Navarra emphasized that he discovered the account on Twitter and commented, “I hope they share videos with the Reel logo.” Facebook froze the approved Twitter account that it was actively using before. The company has already started to share from the account named Instagramcreators.
Another confusing feature of the new account that was opened was the description written in the biography section. “We believe people can do more together than alone,” the statement read. In addition to confusing this statement, it became a bit more ridiculous that the company did not open an account with the Meta username.
Facebook confirmed that the account belongs to them. A Meta spokesperson said, “Brands use a variety of channels, including some of our social media platforms, to reach and engage with the people who use their products and services every day.” said.
Facebook catches the eye of Gen Z
Facebook started targeting Gen Z more after showing a decline in active user growth for the first time in the last quarter of 2021. It is very possible that this account opened to attract the attention of the Z generation.
Facebook, which adapted the short video format by copying it from TikTok, recently activated the short video format in its own application. It is a matter of curiosity how Instagram and Facebook will produce content on the platform, which is considered to be a great competitor by Zuckerberg.
If you were Facebook and Instagram, how would you produce content for TikTok? We welcome your ideas in the comments and forum section.
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