Google starts showing car ads in search results

With more and more people searching the web to buy cars, Google is starting to show car ads in Search. Ads shown will provide information about the vehicle, as well as a direct link to the page where the vehicle is listed.

vehicle ads

in Google Search results, users will now be able to view ads for associated vehicles on searches such as “2019 SUV for sale” or “2017 used crossover”.

Vehicle vendors will add information such as location, make, model, price and mileage, as well as images of the vehicle to Google Merchant Center, which Google will use when searching. will use it to match users with the most relevant cars.

Advertisers stated that they experienced an average 25% increase in conversions during the feature’s testing period. Currently available in the US, Google’s new car ads feature will be available in more countries soon to be available to more users looking for a new tool.