Fast food chain Shake Shack is running a promotion where customers who pay using the Cash App can receive Bitcoin as a reward.
Customers will earn 15% of the purchase amount in Bitcoin for any Shake Shack purchase made with Cash Card offered by Cash App to their customers or with Cash Boots, the app’s rewards program.
Managers think that Shake Shack can attract younger customers with this policy and measure customer demand with crypto options in general. The company has yet to encounter a crypto-related purchase request.
Shake Shack’s promotion will run until mid-March.
The company reported revenue of $739.9 million in 2021, up 41.5% year-on-year in its final financial results. The fast food chain has 240 branches in the USA and 125 branches outside the USA.
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