The Russian Federation, which occupied Ukraine last week, faced harsh sanctions from the USA and European Union countries, especially the SWIFT ban, which sets the transfer standards in the international banking system.
Not only from the states, but also many technology and social media, including Apple, Volkswagen, Google, Facebook, reacted to the Putin administration by suspending their activities in the country or banning state-owned media outlets. As the Russian ruble continues to melt day by day, a worrying warning came from analysts.
Russian smartphone market is in decline
According to the report of market research company Counterpoint Research, the smartphone market in Russia experienced a 7% decline in 2021. Having a 25 percent market share in 2020, Samsung increased its market share to 30 percent in 2021; It has been shared that the Galaxy A12, which is sold under $ 200, is the most popular model.
Xiaomi has become the second most popular phone brand in Russia, increasing its market share from 17 percent in 2020 to 23 percent in 2021. Apple followed with a 13 percent share, while Honor’s market share decreased from 15 percent in 2020 to 6 percent in 2021. Realme 5 percent, “Other category phone manufacturers reached a market share of 23 percent.
Research expert Tarun Pathak said, “The total market share of Chinese brands was 46% in 2020, while it was 44% in 2021. We can attribute this decrease to Huawei’s blood loss. But especially Xiaomi, Honor and Realme are on the rise again.” made its assessment.
Pathak noted that the smartphone market in Russia may shrink even worse this year due to the war in Ukraine. Stating that the war has pushed the phone market in the country into uncertainty, the research expert said, “The decrease in the Russian Ruble will lead to a sharp price increase in the short term due to limited stocks and the suspension of deliveries. Also, as sanctions gain momentum, it will be harder for manufacturers to strategize.” said.
Apple products increased by 50 percent
Apple recently closed its online store in Russia and stopped selling its products. Likewise, re:Store, which was the distributor of the company in Russia, was temporarily closed. The store has reopened as of yesterday, but the prices have increased by 50 percent.
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