What is Rich Snippet and how is it used?

Google and other search engines are constantly being developed so that users can reach the results they want faster and more accurately. All websites broadcasting on the internet also update themselves depending on these developments, and sometimes even change them completely. In this article, I will tell you how to make a website take up more space in SERP (Search Engine Results Page) with the help of Rich Snippets.

What are Rich Snippets?

Rich Snippets (Structured Data) is a structure that all websites, especially e-commerce sites, should use. With Rich Snippets, you can report specially created fields on your website to search engines.

To explain Rich Snippets with a small example; When you do a search on Google, you will see “URL”, “Title” and “Meta Description” in the results. However, when you search for iphone 12, in addition to the data above, you will also see data such as “User Rating”, “Comments” and “Price Range”. Here is an example of Rich Snippets.

Users choose the most appropriate page in the search results according to their search intent and visit that page. If he does not see the information he wants on that page, he starts to examine different pages. With Rich Snippets, by displaying some information on the web page in the SERP, you trigger the user to click on your site.

What Are the Benefits of Rich Snippets?

With Rich Snippets, you can get ahead of your competitors by occupying more space on the search results page. In addition, with the help of Rich Snippets, even if you are not in the first place on the search results page, you will attract the attention of your target users by providing additional information. Here are some benefits of Rich Snippets structure:

• With the right SEO work, you can easily reach your target audience.
• You take up more space in the SERP.
• You increase users’ click-through rates by providing them with the information they want.
• You can highlight your products, especially with comments and star ratings.

The Most Common Types of Rich Snippets

Google has more than 30 types of structured data markup. However, when schema.org is examined, you can see that there are more than 100 structured data markups.

Today, we see that e-commerce sites, blog sites and recipe sites frequently mark data. However, websites broadcasting in other categories can also highlight some of their content with Rich Snippets. Here are the most frequently used Rich Snippets markups:

FAQ

With the frequently asked questions markup, you can appear in front of users even if you do not rank directly in the SERP.

Product

You can increase click-through rate by informing users about price, stock status and star rating.

Article

With the Article structure, which is generally used on blog pages, information such as title, text, author, thumbnail and reading time can be found in SERPs. You can show it in .

Content Map (Breadcrumb)

With the breadcrumb structure, you can notify users of the location of your page within the site.

Receipe

Thanks to the Receipe structure, which is very useful for websites that publish recipes, details such as dish name, cooking time, meal score You can show it to users on SERP.

Rich Results Tester, created by Google, scans Rich Snippets inside your web page. Then it shares the report of the page you scanned with you. With the Rich Snippets test tool, you can check the completeness and accuracy of the markups on your page.

How to Use Rich Snippets Test Tool?

1. Open the test page by clicking the link here.
2. Type the link of the page you want to scan in the box.
3. Click the Test URL button.

In the results you see, you can view the Rich Snippets types and details you marked on the relevant page.