YouTube may turn off Share button for videos with borderline content

YouTube is taking new steps to increase content controls and prevent misinformed videos on the platform from reaching large audiences. The company announced that they will try to prevent videos with content bordering on misinformation from being shared on other platforms.

YouTube’s new steps towards false content

YouTube has a very suitable environment for videos with false content to become popular, but the company aims to prevent this with its new moves. Neal Mohan, chief product officer of the platform, shared the company’s future plans.

According to the statements made, it is aimed to discover videos with incorrect content earlier. It is said that they are constantly training their systems with new data so that videos on conspiracy theories can be detected before they go viral. Mohan states that in addition to reducing the spread of some content, their system directs users to reliable videos in search results and recommendations.

The company is also investigating the types of additional tags to add to a video or to the top of search results after major events such as natural disasters, when video content cannot yet be verified.

YouTube will not require a video to be removed, but may turn off the ‘Share’ button of a video if the content is considered borderline accuracy. The company thinks that in this way, they will prevent the video from being popular by sharing it between platforms, but it is stated that it has some reservations about it. Mohan on the matter: “We grapple with whether blocking posts will go too far in restricting a viewer’s freedoms.” made statements.

As another alternative, the company plans to add an interstitial ad that lets people who watch borderline videos know before the video starts that the content may contain false information.

The platform aims to expand its partnerships with local experts and non-governmental organizations to detect videos containing false information that may occur on local issues.

YouTube, miscellaneous Underlining that they will continue to support the views on the platform, he said that they will continue to improve their work to reduce harmful misinformation across all their products and policies.