Google brings Privacy Sandbox to Android: Minimum user tracking for ad display

Google continues its efforts to protect users’ online privacy. In a new statement, the company announced that it has launched a multi-year initiative to create the Privacy Sandbox on Android, in line with its efforts to replace the existing online advertising system with a privacy-preserving alternative and prevent cross-app tracking.

Privacy Sandbox on Android

Google basically ‘with Privacy Sandbox on Android’ effective and privacy-enhancing advertising solutions where users know their information is protected and developers and businesses have the tools to succeed on mobile It is stated that they aim to develop

Anthony Chavez, the company’s vice president of product management, said: “These solutions will limit the sharing of user data with third parties and will operate without cross-app identifiers, including advertising ID. Plus, safer ways to integrate apps with advertising SDKs. We are investigating technologies that reduce the potential for confidential data collection, including said.

The company reports that they are still in the design and testing phase. For this reason, no concrete method has been shown yet, but Google has some suggestions. Topics API is one of these suggestions, which was previously implemented by the FLoC system, which aimed to display ads by clustering users according to certain interests.

Another suggestion is the FLEDGE system, which aims to show ads based on users’ previous interactions and custom audiences defined by developers, without the need for developers to share user information with third parties.

Google has stated that they plan to support existing ad platform features for at least two years as they design, build and test new solutions for Android.