Super Bowl, which is one of the biggest sports competitions with followers from all over the world, took place yesterday. Previously, we have conveyed to you the trailers of new movies and TV shows broadcast in the Super Bowl, which is very important for American football fans.
In addition to movies and TV shows, many brands from technology companies to automakers are competing to advertise in the Super Bowl. Of course, Meta, formerly known as Facebook, also ran an ad in the Super Bowl. He even published such a video that this ad, in which Meta tries to identify its users with a ‘robot dog’, seems to be talked about a lot, both with the message it gives and the way it does it.
In the Meta ad, users are depicted as a ‘trash robot dog’
In the ad prepared to promote Quest 2, the new Metaverse virtual glasses, users, depicted as robot dogs thrown into a garbage disposal. The ad was probably designed to get people excited for the Metaverse, but the message of the ad was the kind of reaction that we looked at.
The robot dog and his friends, who are on the scene at the beginning and seem quite happy, suddenly ‘fall out of favor’. Then, unfortunately, this dog does not end well. Rescued from a garbage disposal at the last moment, the robot dog suddenly finds himself in the Metaverse using Quest 2 and suddenly regains its former popularity. Then he meets up with his old friends, with whom he shares the scenes.
It is not easy to understand why Meta chose such a method in this ad, but the main message somehow reaches a point like ‘you can find that happiness and old friends in the metaverse that you can no longer find in the real world’. This means that Meta may have imagined a future where happiness can only be found in the metaverse for its users, whom he identifies with a robot dog.
Meta’s Super Bowl ad
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