Xiaomi founder and CEO Lei Jun told Weibo that Xiaomi launched a much tougher fight against Apple and that in three years the world announced that they aim to become the largest smartphone seller.
with US embargo in China Stating that they want to be a direct competitor to Apple by trying to fill the gap left by Huawei, which lost its dominant position, Lei Jun stated that they will focus especially on the high-end smartphone market in this process.
“This is a battle for life and death”
Jun said, “We aim to compete fully with Apple in terms of product and experience and become the largest high-end smartphone brand in China in the next three years. ” said. Xiaomi CEO also described the company’s rivalry with Apple in the flagship smartphone segment as a “fight for life” that Xiaomi must overcome.
Apple took first place in the fourth quarter of 2021, dethroning Vivo, the best-selling smartphone brand in China for six consecutive years. Apple also became one of the world’s leading smartphone vendors, with one out of every five smartphones sold being an iPhone.
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