It has been announced that the movie ticket subscription service called MoviePass, which went bankrupt after its first years of release, will return. Unlike the original MoviePass, the new MoviePass will be built on Web 3.0 technology and will allow users to earn money with advertisers.
To summarize the MoviePass service, we can say that it is the version of Netflix for real cinemas. When you subscribe here, you can go to the cinema several times a month at a cheaper price than a regular ticket, depending on your subscription level. Returning to the topic, the return of MoviePass was announced last Thursday by the company’s former CEO Stacy Spikes. The most striking thing in the announcement was the new ad tracking & monetization model that the application will offer.
Cryptocurrency can be earned by watching ads
CEO Spikes explained that the MoviePass model is based on a virtual currency or cryptocurrency that can be used in different ways. It was stated on the platform that members will have a certain number of cryptocurrencies to spend each month according to their plans. Unused credits and cryptocurrencies will be rolled over and can be used later. Spikes also said that Web 3.0 technology will allow users to trade cryptocurrencies.
Spikes has also announced a feature called PreShow, which allows members to earn extra cryptocurrency by watching an advertiser’s ad. Using Web 3.0 technology, the app will show members exclusive ads and deposit crypto into their virtual wallets when they finish watching. CEO Spikes stated that this model is a mutual way of making money between the member and the brand.
It will warn when eyes leave the screen while watching commercials
PreShow seems like a good idea in theory, but it’s a bit scary. Ok, it lets you earn virtual money for the ads you need to watch, but your phone uses its own face detection technology to make sure you’re watching the ad. If you turn your head while watching the ad, the ad will pause and ask, “Are you still there?” message will appear on the screen.
This actually gives us an important idea about any advertisement that we may encounter in the future, not only on this application, but also on digital media. The advertisements given by the companies by spending huge budgets will perhaps be “inevitable” in the future. The ways companies and apps will use to make sure we’re ‘really’ watching the ads we watch will likely introduce new privacy issues.
For example, this application will do this with face detection technology, that is, there will be a system that constantly controls the eyes and face. This will bring along many security problems such as the constant recording of our faces as data at such moments. Although it is not possible to say exactly when and how such applications will become widespread, we can say that it is a remarkable development in a period when we are talking about advertisements to be published on huge billboards in the metaverse and to take more place in a virtual universe.
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