The activity in the smartphone industry continues at full speed. While companies are making a new move day by day in order to be one step ahead of the competition, various analysis firms that take the pulse of the markets reveal the sales figures of the manufacturers with the reports they publish.
According to the Canalys report, Xiaomi, which is the third largest smartphone manufacturer in the world with a market share of 12 percent, talked about its future plans that will anger Apple in a statement a while ago.
Xiaomi CEO Lei Jun: We will surpass Apple in three years
As it is known, Huawei is the third largest smartphone in the world after Apple and Samsung before it was blacklisted by the US in 2019. was the manufacturer. The company, which is the best-selling brand in China, lost its weight in the sector with the enforcement of the sanctions and moved away from its old days.
As this was the case, fierce competition began in both Chinese and global markets to fill the gap for Huawei. While Xiaomi has become the world’s third largest smartphone manufacturer by signing successful business globally, the situation has become even more complicated in China.
According to Counterpoint Research data, Apple surpassed Vivo as of the fourth quarter of 2021 to become China’s largest smartphone manufacturer with a market share of 23 percent. Xiaomi, on the other hand, could not reach the targets it set in its own country and ranked fifth after Apple, Vivo, OPPO and Honor with a 13 percent market share.
Xiaomi’s CEO, Lei Jun, who could not fully reflect its success in global markets to his own country, has made a new statement about the company’s future plans. Defining the company’s situation in the Chinese market and its competition with Apple as a life and death battle, Jun used the following statements;
We aim to be a direct competitor to Apple in terms of product and experience, and overtake Apple in the next three years to become China’s largest smartphone manufacturer.
Finally, let’s mention that Xiaomi aims to open 20 thousand new stores in China in the next three years and to invest approximately 16 billion dollars in R&D in five years.
So what do you think about this issue? Do you think Xiaomi will overtake Apple in the next three years to become China’s largest smartphone manufacturer? Do not forget to share your views with us in the comments section or on the SDN Forum.
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