Last year, Apple, which implemented a strict user privacy agreement on the software side and gave users great control, almost shook the technology world.
There is a loss of 300 billion dollars
As it is known, with iOS 14, advertisers’ access to user data has been closely monitored. The IDFA component anonymously tracks users’ behavior in the app and presents them to advertisers. In other words, applications cannot access arbitrary user data.
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to user data for advertising purposes) You need to request permission to access. Thus, in the warning window that appears, the user sees why the application can access their data.
The advertising policy of tech giants is based on the detail of user data. The further you close the detail, the further the ads get out of focus. As a result, advertisers do not want to spend a lot of money on unfocused ads.
From the very first day, platforms such as Facebook that generate revenue from advertising began to be criticized. Today it turns out that they were right. It is stated that only 4 big technology companies lost 278 billion dollars in the stock market due to privacy restrictions.
With a giant ecosystem closing its doors to advertisers, ad revenues began to decline. Facebook saw a $10 million reduction in ad revenue last year, mainly because of user data restrictions. In the coming period, this will continue on a permanent basis. In this regard, the shares of technology giants in the stock market began to shake. After the balance sheets, Meta lost 22 percent, Snap 18 percent, Twitter 8 percent and Pinterest 11 percent.
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