Web 3.0 has officially entered our lives now. But no one knows exactly what Web 3.0 is and what it includes. What we want to talk about in today’s article is what Web 3.0 includes and why it has so few users. However, if you are wondering what Web 3.0 is, we will briefly touch on it, don’t worry.
The majority of the audience currently on Web 3.0 consists of people interested in cryptocurrencies. Much more needs to be done if Web 3.0 is to grow just like Web 2.0 (the social media age). Let’s take a look at what should be done if Web 3.0 wants to reach the number of users like Web 2.0.
What is Web 3.0, where does it appear?
We will talk about why Web 3.0 has so few users in a moment, but for our readers who have never heard of it, let’s first explain what Web 3.0 is and where it comes across. Before explaining Web 3.0, let’s give a brief rundown of Web 1.0 and 2.0: Web 1.0 was a period from 1990 to 2005 when 90% of users were just consumers. Web 2.0, on the other hand, is the still used version of the Internet, in which users are both producers and consumers, and can be accessed from many devices, including mobile devices.
Web 3.0, which appeared more frequently as a concept in 2020 and 2021 and has grown since then, is a decentralized and blockchain-based system, unlike Web 2.0. In addition to producing content on Web 3.0, users can generate huge incomes with cryptocurrencies and better protect their personal data while browsing.
How to attract users to the cryptocurrency side of Web 3.0?
In the past years, many people have been involved in the cryptocurrency exchange. In particular, the goal of Web 3.0 should be to attract people who are involved in cryptocurrency trading, but not very close. Several applications currently included in Web 3.0 also serve this purpose and promise high profits to small-scale investors.
Uniswap (UNI), OpenSea, and Aave (AAVE) are some of the most well-known popular Web 3.0 products, all built to directly buy and trade cryptocurrency assets and leverage. However, there is a very limited audience currently using these platforms and it has not reached enough people. Because the number of platforms is small and does not appeal to everyone. These platforms need to be advertised better and even more platforms like this need to be created.
How can non-crypto users be attracted to Web 3.0?
Almost all Web 3.0 projects are making great strides as alternatives to Web 2.0 platforms. Web 3.0 has great advantages over Web 2.0, and in this way, they manage to attract a large audience.
Apps like Odysee offer a fairer platform for content creators and users only than alternatives like YouTube. By eliminating the costs and overhead associated with agents and intermediaries such as agencies, Odysee is able to offer creators significantly more dividends on their platforms than competing Web 2.0 platforms such as YouTube and Twitch.
Just like Odysee, Brave web browser is trying to create a fairer platform for its users by overhauling its ad-based revenue model with a more private, transparent and fair alternative. Web 2.0 ads have major problems, both in terms of integrating into the content we consume online and in terms of practices that violate the user’s privacy in order to serve targeted ads.
Ads in the Brave browser, on the other hand, appear in system notifications, not on web pages, that is, where your focus is. Ads on Brave are not displayed under your personal data, but instead you choose the types of ads you want to receive.
You can also completely disable ads in the Brave browser if you want. However, if you agree to receive ads in your browser, users are given 70% of what the advertiser pays, creating a much more fair, private and transparent advertising system.
The messaging app called Session takes advantage of decentralization to offer vastly improved privacy compared to popular messaging apps. In this way, Session is able to offer more privacy and anonymity than its popular competitors in a completely reliable way.
Apps like this play an important role in attracting mainstream users to Web 3.0. For example, Session experienced a full 500% growth in 2021, as many people left WhatsApp due to WhatsApp’s privacy agreement that broke out last year. Brave is also slowly becoming a major browser and now has over 40 million users.
The Web 3.0 applications we mentioned have the following common points: They are easy to use, offer crypto-independent advantages and do not require a significant financial investment. If applications with these features increase, it is possible to see a great increase in the number of daily users of Web 3.0.
Why exactly does Web 3.0 need more users?
What is the point of your technology if value in technology is driven by users and no one uses the technology? If Web 3.0 is to continue to be one of the biggest growing industries in the entire world, it needs users.
Despite all the advantages it offers, building truly decentralized applications is a much more complex process than centralized alternatives. Attracting more users will help solve this problem, as applications with a user base can develop faster.
For example, as the number of users of the Session application grew, the increase in feedback, reporting and support greatly helped the development of the application. This is the thing, in fact, as other applications have more users, they will develop more and start to attract more users.
The next step for the Web 3.0 industry should be to reach this critical audience of users as quickly as possible. This will not only enable applications to grow and evolve, but will also attract new investments in the space.
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