The meme token, Baby Doge, which has been mentioned frequently in recent times, announced that it has collaborated with German football club TSG Hoffenheim.
As part of the deal, TSG Hoffenhein will work with the Baby Doge team to develop an NFT collection.
Baby Doge ads will be featured on the club’s grounds and co-branded content will be created with Hoffenheim.
Mike Watson, project manager of Baby Doge LLC, described Hoffenheim as a “forward-looking and technology-driven” club. According to Watson, the deal could also increase the project’s presence in the EU.
Another meme token Floki Flour has also recently partnered with Bayer 04 Leverkusen, Lazio FC and Fenerbahçe.