The Covid-19 pandemic has changed the way the whole world buys mobile phones. The latest study found that consumers use their devices longer, are less likely to buy new ones, and are more comfortable buying refurbished phones.
CCS Insight’s new research on users in the UK showed that 75 percent of mobile device purchasers used their current phone more than before, and 33 percent of consumers bought a new phone because their old phone was damaged or not working. .
iPhone and Samsung dominate refurbished smartphone sales
The statistic revealed that manufacturers have difficulty in selling to users when they are satisfied with their current phones, especially since the average selling price of high-end smartphones has increased. One-third of those surveyed said that the phone they were considering was out of stock, so they decided to wait.
Consumers wanting to recycle their devices and make money on a new device or get new technology at a lower price has resulted in more people turning to refurbished phones.
Almost half of those surveyed said they sold or partially replaced mobile phones in the last year, with refurbished devices currently accounting for 7% of all smartphones used in the UK. Three-quarters of those surveyed preferred an iPhone or Samsung device, while two-thirds remained loyal to their old manufacturer, with the percentage rising to 80% among Apple users.
“The survey highlights significant changes in the way UK consumers buy mobile devices and services,” said Kester Mann, consumer director at CCS Insight. used the expressions.
“Many factors are shaping the smartphone market, including the replacement of legacy devices, the burgeoning secondary phone market, the trend to buy online, new sales channels, environmental considerations, and extended exchange cycles. New and existing suppliers need to respond to these changes to stay ahead of the competition.”
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