Xiaomi, which shines after Huawei’s embargo in the USA, experienced another big separation on the smartphone side. Recently, Xiaomi CEO Lei Jun resigned. Explaining that this is not a resignation, the company announced that Lei Jun will focus on the automobile side. However, the resignation of Chang Cheng, who moved from Lenovo to Xiaomi in 2020, caused new rumors.
Is Xiaomi losing blood in the smartphone market?
The Chinese technology giant has a wide range of products from smartphones to scooter models, from robot vacuums to kettles. Especially in the last two years, the company, which has made a breakthrough in the smartphone side, has changed both its marketing strategy and brand naming. However, despite all this change, Xiaomi could not achieve the desired market share success in the smartphone market.
First, the resignation of Lei Jun, who has been the head of Xiaomi since its founding, caused rumors. However, Xiaomi made a statement in a short time and denied the resignation allegations. Xiaomi Vice President Chang Cheng’s resignation came before Lei Jun’s resignation was digested.
Xaiomi has started to come up with news of resignation recently
Xiaomi, on the other hand, stated in a statement that Chang Cheng resigned for completely private reasons, and there was no internal problem with the company. Although Chang Cheng was the Vice President of Xiaomi, he was mainly responsible for the mobile side. Having previously worked at Lenovo’s mobile side for nine years, Cheng has achieved significant success in both the laptop and smartphone market under the Lenovo brand. After these successes, he transferred to Xiaomi.
It is interesting that Chang Cheng, who joined the company with the announcement made by the former CEO of Xiaomi, Lei Jun, made this decision to resign immediately after Lei Jun. Because Chang Cheng’s arrival in Lei Jun’s seat was among the expectations.
Xiaomi has been in the focus of criticism on the grounds that it has been slow in Android 12 distribution lately. Again, the use of a faulty proximity sensor even on the company’s new phone caused a reaction on the consumer side. The company, which could not replace Huawei in the Chinese market, could not prevent Apple from taking the lead in the market. Despite all this, Xiaomi has a significant share in the price-performance-oriented models in the smartphone market.
After these resignations in Xiaomi, it is a matter of curiosity who will take the positions of CEO and vice president. Do you think Xaiomi is really losing blood or is it just a coincidence that these two resignations come back to back? We are waiting your comments.
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