Apple announced its revenue in the fourth quarter of 2021. This equaled the company’s revenue record of 111.4 billion dollars in the same period of last year. Among the figures announced by the company, the most attention is . The most striking increase was on the side of iPhone sales. Accordingly, the company is preparing to take the leadership seat in the smartphone market after many years.
Apple breaks record with iPhone sales in the fourth quarter
The chip crisis and supply problems affecting the whole world also affected Apple revenues. However, the technology giant announced a record growth figure. The company, which changed its design with the iPhone 12 last year, introduced important innovations with the iPhone 13. Failing all the forecasts of analysts, the company broke its own record with iPhone 13 sales. Especially in the Chinese market, Huawei’s loss of power after the embargo has a significant share in Apple’s revenue.
According to the figures announced, Apple, which achieved 11 percent growth compared to last year, achieved a record revenue of 123.9 billion dollars. Wall Street analysis, in particular, expected Apple to generate around $68 billion in revenue from iPhone sales. However, looking at the figures that emerged, Apple broke a record and earned $ 71.6 billion in revenue with iPhone sales.
The picture, which was very positive on the iPhone side, appeared in the form of a 14 percent shrinkage on the iPad side. iPad revenues, which were $8.44 billion in the same period last year, are at $7.25 billion in the last quarter of this year.
Apple services grew even more after the fourth quarter
The most significant increase in Apple’s fourth quarter revenues was seen in Apple services. Accordingly, these revenues, led by App Store revenues, grew by 24 percent and rose to 19.5 billion dollars. The company earned $10.85 billion in revenue from Mac sales alone. Wearable accessories sales, led by Apple Watch sales, are at the level of 14.70 billion dollars.
This revenue from Apple’s iPhone sales has now brought the company to a leading position in the smartphone market after a long time. Samsung, which has been the leader for about ten years, has now lost its seat to Huawei, which it briefly lost to Apple. However, according to analysts, one of the main reasons for this picture is the termination of the Galaxy Note series.
Strategically, Samsung relied on the Galaxy S series for the first quarter figures and the Galaxy Note series sales to stand out in the last quarter. However, the fact that the second flagship series did not come in August caused Apple to come to the fore. The failure of Xiaomi to reach the standards reached by Huawei also caused a record income in terms of iPhone sales.
After Apple achieved a record revenue of 123.9 billion dollars, it is a matter of curiosity what measures will be taken by competitors. Especially the success that Samsung will achieve with the sales of the Galaxy S22 series is important in terms of shifting the market balance back to Samsung.