What does metaverse mean? How will it affect the e-commerce world? ikas discussed the curiosities of the concept, from the possible effects of Metaverse on the e-commerce world to the well-known mistakes on this subject.
What Does Metaverse Mean?
The word Metaverse gained immense popularity after Facebook changed its name to Meta. Especially after the statement made by Mark Zuckerberg in 2021, everyone started to wonder what this technology is, when it will come and what it includes.
Metaverse is actually a science fiction term, not a specific platform, an already existing technology, or a tool in use. The 1992 science fiction novel “Snow Crash” by Neal Stephenson is where the term was first used. Today, the term Metaverse is used to denote technologies similar to the one depicted in this science fiction novel.
Technologically speaking, Metaverse is a virtual world that users can experience from a first-person perspective. We can also think of it as an internet or social media platform that we can navigate.
What will be the effects in the world of e-commerce?
Stating that the news and social media posts about Metaverse cause people to wonder whether such a platform exists, ikas founder and CEO Mustafa Namoğlu said, “To tell the truth, Metaverse is not quite ready yet. Although technologies close to it or similar have already existed. Although it has been released, there is no platform that we can call Metaverse at the moment. It is not easy to talk about the effects of a technology that is not fully ready. It is possible to make predictions,” he said.
A Virtual Real Estate Economy Can Be Formed
Namoğlu said, “If Metaverse becomes a platform where people can socialize and explore, we can argue that many companies can open shops and sell on this platform. In such a case, e-commerce shops can become a navigable form of physical shops. The virtual lands where these shops are located are a kind of real estate economy. “So, people doing e-commerce can buy or rent the virtual land where their shops are located. It is even possible that a virtual real estate sector will form.”
We Can Meet With Virtual Notice Boards
Although it is known that there will be an option to advertise in the Metaverse, it is not clear how exactly this will take shape. Advertisements can be placed on virtual bulletin boards or buildings in the Metaverse, as well as similar to the types of personal ads used by social media platforms today, or they can take a form that we have not seen before. In the coming period, we will probably see NFT and blockchain technologies more widely in Metaverse.
- Before buying land from Metaverse. . .
- Ads will rain on Metaverse!
- Metaverse measure from Apple
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