In a news we shared with you yesterday, we mentioned that the popular social media platform Instagram has started testing the ‘paid subscription’ system planned for content producers. Thanks to this feature, which has started to be tested with a limited number of users, content producers can set a monthly subscription fee; In this way, it was stated that special stories and live broadcasts for subscribers would be implemented.
Now, it has been announced that another popular platform, TikTok, is planning to make such a move. According to The Information, TikTok, the world’s most popular social media platform, started testing the ‘paid subscription’ system after Instagram.
No details were shared about the system.
In the news, it was stated that TikTok did not share many details about the feature. However, it is not difficult to guess that the paid subscription system on the platform, which previously offered the ‘tipping’ feature, can generate ‘continuous income’ for content producers. Speaking to The Information, a TikTok spokesperson also confirmed the news, using the expressions “TikTok is testing a subscription system for content producers.”
In addition, it is stated that this feature may affect the ‘For You’ algorithm in the application. As it is known, thanks to this feature, users can access content without following certain content producers. It is stated that this feature can be renewed with the paid subscription system.
It should also be noted that this news comes after Instagram expanded its TikTok-like Remix feature. Users will no longer need to use Reels to use the Remix feature that was released last year. So it will be possible to use the Remix feature in any video on the platform. It would not be wrong to say that the race between Instagram and TikTok is getting more and more angry after these overlapping news.
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