Metaverse craze, defined as the future of the internet, continues at full speed. It is important for the future of technology that companies that dominate the sector, including Walmart, one of the largest retail chains in the USA, and Microsoft in technology, transition to the virtual universe. However, the annoying events we encounter on the internet will also exist in the Metaverse.
The UK-based Financial Times Newspaper has revealed the new plan of Meta, one of the leading companies investing in Metaverse. According to the information FT has obtained from non-public documents, the US technology giant wants to move sponsored ads to the virtual universe. It turned out that the company made the necessary patent applications for this.
Meta plans trade-focused system for Metaverse
Patent applications revealed by the Financial Times revealed that Meta is working on the idea of a “virtual store” where users can purchase virtual goods. It was also learned that real-world items that will be supported by third-party brands in the application files can be purchased.
In another patent application, it was revealed that Meta had developed a system that would allow brands to sponsor the appearance of an object in the virtual store. According to the shared information, brands will go through the tender process for the virtual product they want to sponsor.
Meta’s Global Head, Nick Clegg, made a statement to the Financial Times on the subject. Stating that they are considering a trade-oriented business model for Metaverse, Clegg said, “To be honest, advertisements will play an important role here. ” he used the phrase. Meta, which used to operate under the name Facebook, currently earns a significant part of its income from advertisements in social media applications.
A Meta spokesperson told Business Insidera, “We can’t comment on the scope of our patents or the reasons we’re filing them. However, it is important to note that our patents do not necessarily cover the technologies used in our products and services. ” he declared.
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