In 2020, Spotify announced that it was testing an ad setup that would make promo codes and custom URLs a thing of the past during podcast ads. Starting today, in-app ads are starting to roll out. The company has announced that it will now display ads whenever the relevant ad or offer is mentioned during a podcast episode.
Ads will be displayed in the Spotify application, even if the user switches to another application, they will remain there. Spotify states that these ads are there so that users do not lose their promotional codes. He explains that he will offer a link on the URL to users who want to contact companies they are interested in over time.
Spotify doesn’t see this as a potential problem, as even paid users hear ads in podcasts while listening to shows through the app. Advertising keeps podcasts afloat against all odds and has turned the media into a lucrative tool for businesses to promote merchandise.
It is thought that brands will want to be featured in these ads quickly, as Spotify says it generates twice as many site visits.
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