Xiaomi introduced MIUI 13, Xiaomi 12 series phones, smart watches and headphones with the event it held today. However, the company’s CEO and founder, Lei Jun, took the stage to announce the company’s future plans, showing that technological products will not be the only thing announced at this conference.
Xiaomi aims for the top!
Earlier this year, Xiaomi briefly surpassed Apple in total global shipping volume, making it the world’s 2nd largest smartphone manufacturer for a time. Today, the company’s CEO, Lei Jun, announced that it plans to take the global leadership in the smartphone industry and become the number one smartphone brand in the next three years.
Xiaomi 12 introduced at the event
A similar statement was made in early November by Lu Weibning, Senior Vice President of Xiaomi Group China and Managing Director of Redmi, in a Weibo post explaining Xiaomi’s future goals. Weibing announced that the founder of the company, Jun, has set the goal of selling Xiaomi smartphones in the world by 2025. But to achieve this, they will first focus on increasing sales in the Chinese market.
Since 70 percent of smartphone sales in China are made through physical stores, Xiaomi plans to increase its physical sales points to 30,000 in the next three years. Also, the company will not specifically aim to surpass a single brand (Apple), as it plans to become the king of smartphone sales globally. It will focus on producing products that can compete with all brands in every field.
Mi Store
The announcement by Xiaomi founder Lei Jun raised some questions about how they plan to achieve global dominance in the smartphone market. Because lately, we see the company constantly sitting in the 3rd place of the list, right behind Apple.
However, Samsung still has a pretty big edge over both brands. If Xiaomi plans to reach this goal that it has set for itself, we can see that the Korean manufacturer wants to take over its position in the European market, which it has lost recently. In addition, it stands in front of a great opportunity to seize the market share that Huawei has lost due to the bans imposed by the USA.
We will wait and see whether Xiaomi can overcome this challenge in the next three years and how close it can get to its goals. However, it can be clearly seen that he has a great advantage on this road for now.
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