Meta CEO Mark Zuckerberg clearly admitted that the company was late to foresee the rise of Tiktok. Speaking at the internal meeting, Zuckerberg said that meta developers did not see Tiktok as a social media platform at the beginning, and that they consider it more as a YouTube -like video sharing application.

Mark Zuckerberg: We did not understand that Tiktok is social media

Mark Zuckerberg said, orum When I look back to Tiktok, I think that one of the reasons why we are so late does not think Tiktok socially. We looked at him and said, ‘Oh, it’s a little more like youtube’ he said.

It was understood that Meta has overlooked the basic interaction methods such as video sharing through private messages in Tiktok. This was the main feature of Meta’s own platforms such as WhatsApp, Instagram and Messenger.

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This confession from Zuckerberg reveals how the technology giant misrepresented one of the most destructive social media events of the last period. Zuckerberg’s statement came at a time when Meta confronted Deepseek, a new player in the field of artificial intelligence.

In response to the rise of Deepseek, Meta created a crisis table to analyze how the company has achieved high efficiency. This also revealed the competition and pressure of the company in the field of artificial intelligence.

Zuckerberg warned his employees that the next year would be challenging and asked them to “tie the belts”. He emphasized that the company may end if meta developers cannot develop both Facebook and other commodity applications simultaneously.