An internal survey conducted by Apple about smart glasses revealed important clues about the company’s future product strategies.
According to Bloomberg’s Mark Gurman, Apple conducted a user experience survey among its employees while evaluating the idea of releasing a product similar to Meta’s Ray-Ban smart glasses. With this survey, it was analyzed how smart glasses in the current market were evaluated by users and which features attracted more attention.
Apple aims to compete with Meta
An email sent to employees by Apple’s Product Systems Quality team solicited participation from volunteers for “a user study based on current market smart glasses.” It is known that Apple frequently uses such internal surveys and focus groups. The company’s use of its own employees allows it to manage the product development process while maintaining confidentiality.
If Mark Gurman’s news is true, Apple may actually come up with smart glasses in the future. As you know, Meta’s glasses are equipped with a camera and integrated artificial intelligence. In this way, users can ask questions about their surroundings and get instant information. It is stated that the smart glasses that Apple is considering developing may include features such as Siri integration, camera, internal speaker and health monitoring.
Of course, another important point will be the price issue. Apple likes to include the highest level hardware in its products as much as possible, and we last saw this in the pricing of the Vision Pro. Since it is not the case that top-level hardware will always achieve the highest sales success, it is of great importance how Apple will price its smart glasses when it has an important rival like Meta.
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