Introduced in 2000, the Power Mac G4 Cube was introduced as a stylish personal computer.
The product was actually quite successful in terms of design. In fact, its design was so iconic that it was even deemed worthy of being exhibited at the Museum of Modern Art in New York.
So why did this aesthetic masterpiece also become one of Apple’s biggest commercial failures?
Power Mac G4 Cube was quite eye-catching with its impressive and minimal design.
However, its price was not as attractive as its appearance.
Apple launched this device with a high starting price of $ 1,799, which was too expensive for all types of consumers.
On top of that, more powerful Power Mac G4 models with similar features were available at a more affordable price.
This being the case, there was no reason to choose the Power Mac G4 Cube other than aesthetics.
The situation was not very bright in terms of hardware either.
Unfortunately, the elegance of the device did not support its functionality.
The compact and fan-free design caused the device to overheat in a short time, which frequently led to hardware problems.
This situation naturally cast a shadow over Apple’s reliability image.
In addition, the period when the device was launched was a time when price and performance competition in the computer industry was intensifying.
However, Apple positioned this device for a more design-oriented audience.
Even though it met its design promises, this group also expected high performance from the device they bought or will buy.
In other words, what was expected from Apple and what Apple failed to achieve was to offer elegance without sacrificing high performance.
In addition, over time, users encountered cracks and scratches on the outer surface of the device, which showed that the product had problems in terms of durability despite its high price.
In summary, although Apple managed to make a product successful enough to be exhibited in a museum, it went down in history as it turned its sole focus on design, causing a very successful product to fail.
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