As you know, in the past months, our crazy billionaire Elon Musk, among all his work, also bought Twitter and turned it into his own playground. Musk made many changes in the platform’s name, design and profile systems. Everyone was talking about the decrease in traffic after what happened, but the reports shared by Musk showed that the situation was exactly the opposite. Here are Twitter (X) traffic reports and details…
It left Twitter, Instagram and others behind!
With the acquisition of the Twitter platform, many users complained about the changing themes and rules. Later, platforms such as Threads opened and users started to move there. However, by the end of the day, the activity of these platforms decreased and a group of users returned to Twitter.
— Elon Musk (@elonmusk) December 4, 2023
When it comes to stock markets and stocks, Twitter experienced a huge decline. This gave the impression that the platform was making a loss and was heading for bankruptcy. However, according to the post made by Musk, this is not the case and Twitter poses a danger for other platforms.
According to data announced by Musk, Twitter traffic figures indicate 650.9 million coming organically from Google via search. In addition, 1100 clicks were received from Twitter’s ads and keyword highlights on Google. In the USA, the estimated budget spent on paid advertising is 14.3 thousand.
For Instagram, the values are 520.7 million organically, 99.9 thousand through advertising, and the estimated budget in the USA is 105.4 thousand. As noticed here, Instagram is ahead in clicks received through advertising, but Twitter is ahead in organic traffic returns with 130.2 million clicks.
The competition between Twitter and Instagram is followed by Facebook, which is the uncrowned king and has almost lost its popularity, in the 3rd place. Facebook received 496.5 million clicks as organic traffic and 708.4 thousand clicks through advertising.
Although Elon Musk and his platform Twitter have surpassed their closest competitors in organic traffic, there is a serious difference in advertising traffic revenues. This shows us that Twitter is not bankrupt, but it is also a sign that its popularity has dropped significantly.
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