Tech companies have been investing heavily in wearables like smartwatches in recent years. Wearable technology is becoming more and more important for companies that we know mostly with their smart phones or other electronic products, especially Apple, Samsung, Xiaomi. Of course, these investments are also very profitable for companies.
Massachusetts, USA-based International Data Corporation is known for its market research. The company examined the status of wearable technologies in the third quarter of 2021. Let’s examine the remarkable data of the IDC report together…
IDC announced the latest data on the smartwatch market
IDC’s report on the wearable market in the third quarter of 2021 shows an increase of about 10 percent compared to the same period last year. In fact, the growth is tied to hearing aids (headphones and earbuds), which grew 26.5 percent to capture about 65 percent of the market in the third quarter.
(IDC)
Smart watch models and smart wristbands took the second place after audible devices with 34.7 percent. However, according to figures from IDC, demand is slowly shifting from wristbands to watches. In other words, while the purchases of watches are more, the purchases of smart bracelets are decreasing.
According to the news of GSM Arena, consumers are now looking for more capable devices. Therefore, sales of smartwatches are also increasing. Meanwhile, Apple will have some difficulty in the fourth quarter of the year for the Watch Series 7 due to supply issues. However, it still retained its number one spot among smartwatches in the third quarter.
However, Apple’s overall shares fell 3.6 percent but remained solid with AirPods and Beats sales. Still, Apple took in more than 53 percent of the dollar value for the entire market in the third quarter.
(Photo: IDC)
As for Samsung and Xiaomi… South Korea-based technology giant Samsung surpassed Xiaomi with 12.7 million shipments in the third quarter. Thus, Samsung took the second place. Galaxy Watch4 sales had a significant impact on this. It saw an annual increase of 13.8 percent.
Xiaomi’s market position, on the other hand, has dropped by about 24 percent compared to last year due to its dependence on smart wristbands. Huawei, a Chinese-based technology manufacturer like Xiaomi, took the fourth place. Despite having bad days, Huawei achieved an annual growth of 3.7 percent. Most recently, India-based Imagine Marketing, which sells BoAt devices, took its place in the top 5 thanks to its strong marketing and affordable products.
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