More fake images are produced every day. Companies are developing new technologies to prevent such problems. Sony, known for its camera and lens technologies, has also developed a new technology to deal with fake images.
Sony will digitally sign photos as soon as they are taken
With the technology announced that the first one-month trial period has been completed, Sony will technically process the “birth certificates” of the photographs into the photographs. With this authentication technology, it can be proven that the photo is original. The digital ID will be created as soon as the photo is taken.
The creation of the digital signature will be carried out by the chip set inside the camera. In this way, the identity creation process will be carried out within the machine, preventing manipulation by intervention from outside the device.
The target audience of this technology will be professional users. Photographers who want to protect their own content will thus be able to demonstrate the originality of their content. In addition, institutions such as news agencies will be provided with an additional layer of security to combat fake images.
Sony President: “Fake visuals negatively affect society as a whole.”
Sony COO and President Neal Manowitz stated in his statement that fake images negatively affect not only photographers and news agencies but also society as a whole. Manowitz underlined that they will use their resources to eliminate this problem and that they are very sensitive about this issue.
Sony, which is also a member of the C2PA organization that aims to track manipulated and edited content, tested its new technologies in partnership with the Associated Press (AP). Stating that the test results are very valuable, the company announced that they will advance the development process to spread this technology to wider areas.
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