In today’s technology age, a well-designed LinkedIn profile is very important for job seekers to achieve results. Employers and recruiters look to LinkedIn to get detailed information about candidates before making a final decision on the job postings they post. Therefore, you need to make sure that your LinkedIn profile is complete and differentiates you from other candidates.
Before applying to any of the job postings you see on LinkedIn, double-check that your profile provides enough information. If you think your LinkedIn profile reflects you well enough, in this content we will take a closer look at LinkedIn profile tactics that will put you one step ahead for job postings.
Tactics to improve your LinkedIn profile and use the platform better:
- Do not include spelling errors in your profile information.
- Add keywords to your profile
- Use a professional profile picture and update your LinkedIn headline to look professional
- Make your profile summary reflect your personality
- Connect with the right people and groups
- Ask others for advice
- Make your profile public
- Customize your profile URL
- Create a badge for your profile and add it to your other networks
- Remove unnecessary information from your work history
1. Do not include spelling errors in your profile information.
Yes, it’s pretty simple: Don’t include spelling mistakes in your profile. Of course, your profile is your showcase, even if this situation varies from sector to sector and many recruiters do not have a good command of Turkish. I’m sure that a plainly written profile summary, without the suffixes “de” and “da” and requiring reading 3 times to understand, will seem boring and inadequate to many people.
2. Add keywords to your profile.
Recruiters search LinkedIn and other career sites using keywords to find the right candidate in any given job posting. Therefore, keywords are very important throughout your profile and especially in the “Specializations” section. To increase your chances of being found by potential companies, do detailed research and equip your profile with the most accurate keywords.
3. Use a professional profile picture and update your LinkedIn headline to look professional.
Employers and recruiters regularly browse LinkedIn to find the right candidates, and a professional image sets the right tone in their mind. After all, this is not Instagram and you would prefer a clean photo that is not too complicated and reflects you fully; It will greatly contribute to your rise to the top ranks for job postings.
At the same time, the ‘Title’ section right below your name is filled in by default to show your current business information, but this information may not always be sufficient. The headline is also the first part people will see when they visit your profile. Since you can only make one first impression on people, the message here needs to be clear, meaningful and tell people who you are. Don’t forget to use the best keywords here too.
4. Make sure your profile summary reflects your personality.
Your profile summary is where you can best reflect your personality in terms of your career. In this section, you can add the activities you have participated in before, your talents, what you are good at, your achievements, your technical skills and other information that you think will describe you better.
5. Connect with the right people and groups.
Many people forget to update their LinkedIn profile, but this is a golden rule: Make sure your LinkedIn profile is up to date. If your current title is always up to date, it will not disappoint the people who contact you, and you can show them what you promise in your profile.
6. Ask others for advice.
Letters of recommendation had an important place in traditional recruitment processes; Recommendations are also an important feature of your LinkedIn profile. When employers review candidates’ profiles, a recommendation given to your profile by a former boss or colleague will always put you one step ahead. The easiest way to get advice is to give it to someone else. However, here, be careful to get advice from people within the industry, not from everyone, and to give advice to people within the industry in the same way; Otherwise, your profile may create a “fake” vibe.
7. Make your profile public.
LinkedIn is a platform based on career and job postings in general. Therefore, there is not much difference between using your profile closed and not using it. If you’re looking for a job opening, making your profile public can be a very effective tactic.
8. Customize your profile URL.
URLs unique to your name are always better than a URL string of random letters and numbers. On LinkedIn, you can customize your profile URL to include your first and last name. Remember that having a URL that includes your name is also important for SEO.
9. Create a badge for your profile and add it to your other networks.
You can create a badge for your profile on LinkedIn. For those who have never heard of badges before and are wondering “What is a LinkedIn badge?” To give a brief summary for those who may ask, these badges are a small image connected to your LinkedIn profile. You can use this link in your email signatures, on your website, on other social networking sites, or any other online profile. In this way, you can create backlinks to your profile page and increase your SEO ranking.
10. Remove unnecessary information from your work history.
Employers viewing your profile are likely interested in your past work experience, so it’s important that this section is up-to-date and informative. Make sure your past employment information is clear enough (More than title and date). However, do not forget to leave behind old positions that you think will not contribute to the role you are looking for. Do not remove this information completely because it may give employers the impression that there is a gap in your career.
Here we come to the end of our content where we have compiled the tactics you can use to create a strong profile on LinkedIn. After following these steps above, you can be sure that your Linked profile will look more impressive.
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