How much did Pixel phones sell?
According to data provided by IDC, Google Pixel phones sold 37.9 million between 2016 and 2023. This is the entire lifecycle of the Pixel series so far. It is stated that sales have increased by double digits in recent years. This is not a huge figure compared to iPhone sales, but the steady increase in sales is remarkable.
Historically, Google sold 4 million Pixel phones in 2018. In 2019, sales reached 7.2 million. Just before the launch of Pixel 7, sales reached 27.6 million units.
Japan is the biggest market
In July, Japan was revealed to be Google’s biggest market for Pixel phones. It even reduced the iPhone’s market share. Google was the only smartphone brand in North America whose sales did not decrease compared to the same period of the previous year.