Universal Pictures and Aptos Labs have teamed up to deliver a Web3 fan experience for the upcoming horror movie The Exorcist: Believer. Through this immersive experience, viewers will interact with exclusive digital art, behind-the-scenes footage and AR filters, while also having the chance to win physical prizes.
Blockchain-powered promotional campaign
Web3 technology and blockchain-supported campaigns have been used frequently in the Hollywood community, especially in recent years. Although the usage rate decreased due to the crypto winter, a new development showed that Universal Pictures did not give up on Web3.
The production company announced that it has launched a blockchain-powered promotional campaign for its latest horror movie “The Exorcist” in collaboration with Aptos Labs.
“Our ultimate goal with Web3 is to create connected digital experiences across all our platforms,” said Greg Reed, vice president of technology partnerships at Universal Pictures. said.
“If we plan to create digital collections for every movie ticket or product we sell, we need technology that can handle this scale,” said Reed, adding, “Aptos is designed to handle the volume and performance that will truly and reliably change the movie experience for fans.” he recorded his words.
“Exorcist” fan experience
In the statement made by the companies, it was stated that the “Exorcist” fan experience aims to enable consumers to interact with exclusive digital artworks, behind-the-scenes images and AR filters, while also having the chance to win physical prizes. The immersive digital campaign will use Aptos’ Move programming language, which was first developed at Meta.
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