It’s no secret that Samsung is the world’s largest smartphone manufacturer, along with Apple, when it comes to market share and sales figures. But while Apple focuses solely on the premium segment, Samsung has its hands in every pie and sells devices at all price points.
This strategy has worked for Samsung over the years, although the Korean giant sometimes gets a little crazy and releases too many smartphones. How good is it, you ask? According to Electronics Hub’s report, Samsung is the leading mobile phone brand in 95 countries.
The report examined the market shares of various smartphone manufacturers in 171 countries and revealed that Samsung was the leader in 95 of them. Meanwhile, Apple dominates in 51 countries, while Chinese brands take the lead in 25 countries when combined.
Samsung has the biggest lead in Fiji, where its market share is 74%, 14% higher than in its home country of Korea. Samsung also has a large market share in Somalia (71.89%) and Guyana (64.72%).
Unfortunately, Samsung continues to struggle in China, where it has a small market share of 1.78%. On the bright side, it’s not as bad as the year Samsung’s China market share fell below 1%, but Samsung executives probably don’t see it that way. As expected, local manufacturers are a big reason for Samsung’s small presence in China.
Apple attracts great attention there, too, because the iPhone is probably not seen as a status symbol in any country as much as it is in China. Apple also attracts great attention in Japan, where it has a 69.8% market share, while Samsung’s market share is only 6.4%.
Apple is the leader at home
Apple also holds the majority of the market share in the US with 59.9%. Samsung’s position in the US is not as bad as in Japan or China, but it lags behind the Cupertino company by a significant margin, with a 26.8% share. Apple is also a leader in some European countries and has seen an increase in sales recently.
As for Chinese manufacturers, recent developments have caused popular brands such as Xiaomi and Vivo to lose customers, with the latter even having to stop all sales in Germany due to a patent dispute. Xiaomi, meanwhile, lost 7.35% of its market share in Ukraine, where it is among the companies the war-torn country sees as international war sponsors.
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