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Spotify CEO Admits He Doesn’t Understand Why the ‘Discovery Weekly’ List Is Loved

Spotify CEO Daniel Ek made a striking confession about "Weekly Discovery", one of the most popular features of the platform. Ek said he didn't understand this feature at first.
 Spotify CEO Admits He Doesn’t Understand Why the ‘Discovery Weekly’ List Is Loved
READING NOW Spotify CEO Admits He Doesn’t Understand Why the ‘Discovery Weekly’ List Is Loved

One of the most popular features of Spotify, the world’s most popular online music and podcast platform, is the “Weekly Discovery” list. Weekly Discovery, which appears as a playlist, mostly consists of songs that interest you and, as the name suggests, is renewed every week. Spotify’s Weekly Discovery list is one of the important features that allows users to discover brand new music.

Daniel Ek, founder and CEO of Spotify, made statements about the Weekly Discovery feature in a post on X. This statement was actually a confession. Because Spotify CEO says that he was not keen on the Weekly Discovery feature at first and could not even understand what it would do. However, the persistent work of the team led to the creation of a feature that has become indispensable for many users today.

Daniel Ek’s statement is as follows:

I’m really happy that my Spotify team proved me wrong with the Weekly Discovery feature.

People often think that founders plan everything from the beginning. But this situation; It’s not very true, at least for me. I generally rely on feedback from our team, customers and partners. And I change my mind often. My job is a bit of a curator or producer job. I’m putting the pieces of a puzzle together.

When my team first presented me with the “Weekly Discovery” feature, I wasn’t sure. I didn’t really understand why it was special. But the team continued to improve it and excited more and more people. I was surprised when we launched. It turned out that our users really loved it, and today it has become one of Spotify’s best features.

One of the most underrated skills we have is listening. I’m sending this post to the world to remind myself that I need to work on becoming a better listener.

The statement made by Spotify CEO Daniel Ek is actually full of many important findings. At least, for those who know how to listen…

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