In the social media world, especially with the rise of TikTok, the vertical and short video feature has become inevitable. So how did the short video feature affect social media platforms?YouTube Shorts pose a risk
Short videos have exploded the interactions of platforms such as TikTok and Instagram, which have never been in the video platform business or have limited use. However, YouTube, which is already a long video format, is not very happy with the trend.
YouTube Shorts has been very popular lately, and when it was included in the earnings program, content producers focused on it. YouTube executives are worried that the popularity is shifting to short videos. Because in this case, the interest in long videos decreases. YouTube earns its most important income from long videos. Shorts are causing revenues to drop at this point.
Managers also do not want long videos to be uninspired, and therefore they are considering an optimization so that YouTube Shorts videos will also affect long videos. Of course, YouTube Shorts videos are unlikely to be completely turned off.
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