A recent report by Counterpoint Research said global smartphone shipments this year are on track to be the worst in the past decade, with the market being dragged down by the US and China. However, according to the report, Apple could become the biggest player in smartphone shipments this year as high-end iPhone sales remain resilient.Falling smartphone sales will benefit Apple
Counterpoint Research announced that it expects smartphone shipments to decrease by 6 percent to 1.15 billion devices in 2023, compared to the previous year. According to the report, the fact that the Chinese economy is far from a rapid recovery pushes consumers to be cautious about spending. It is stated that China’s smartphone purchases, which purchase an average of 450 million devices per year, will decline to 270 million per year.
The report says a similar but milder situation applies to the US, with the decline in double digits. Although inflation continues to fall in the US, consumer confidence has apparently not been restored and thus renewal rates have increased.Declining demands due to inflation and high interest rates generally have less impact on luxury or premium products. Therefore, according to the report, it is stated that Apple will be minimally affected by the conditions. The iPhone 15 series will be introduced in September, and Counterpoint expects strong performance from the series by the end of the year. In fact, it is predicted that for the first time this year, Apple may rank globally in terms of annual shipments. Currently, and for a long time, Samsung has been a leader in this field.
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