Social media and advertising is something that has been in our lives since the birth of platforms. However, unlike other channels, advertisements are not carried out from companies’ own accounts, but through “influencers” who have a large audience on social media and offer something to this audience.
As this sector grows day by day, business models continue to evolve. An initiative launched in Indonesia last March succeeded in shedding a new light on the sector in this regard. The initiative brings together local content producers and brands, ensures the production of content under a single physical roof, and both mediates and hosts the content.
They received an investment of 400 thousand dollars before they even opened!
This startup, called Social Bread, also managed to get a large investment before its activity. Founded in 2020 by Edho Zell, Lydia Susanti, Messiah Richardo and Ester Jeanette, the venture received $400,000 in funding from East Ventures and Living Lab Ventures prior to its establishment.
He shared the purpose of this fund as “developing a differentiated technology platform to influence the trade ecosystem”. So what is this platform? Come on, let’s see.
What is the difference between other advertising/influencer agencies and this venture?
Social Bread basically brings together both the brand and the content producers in the same way as the influencer agencies operating today. However, it differs from its competitors both in the world and in its own country during the execution of the business.
Here’s how it works in Social Bread, roughly step-by-step:
- Small and medium businesses tell Social Bread about their needs, products and goals.
- Social Bread selects the appropriate influencer for the business by combining factors such as the number of followers, audience and platform type, and content type.
- This is where the business differs from its competitors: The influencers involved in the Social Bread partnership produce content in the attraction areas created by the initiative in its own building.
In this way, Social Bread offers a content creation place for businesses that are weak in terms of social media management and influencers who make money by producing content. Moreover, there are also rooms that are separated by theme in this place. The number of chambers is not small at all:
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They also have ideas that are almost out of nowhere:
Social Bread provides a live broadcast sales service as well as mediating the production of content to be shared on social media. Content producers are broadcasting live in the chambers you see in the videos above, looking for buyers for their products, and the product is sold live.
By the way, we say “almost nowhere” because the idea of shopping with live broadcast has been applied by ClickMeLive and similar platforms abroad for a long time in our country.
It is quite possible that we will see this idea, followed by Social Bread, all over the world in the near future. Because both content production, brand-influencer communication and income guarantee to influencers are given under one roof. Of course, this roof can also make big profits by earning commissions from both brands and influencers.
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