X – formerly Twitter -, which has been in the process of rebranding for a while, has also transformed for mobile devices via the App Store and Google Play Store. However, this does not seem to satisfy users, especially on the App Store side. Because X, whose name, logo and description were changed in the App Store, caused the reaction of iPhone users. The data of the market analysis company Sensor Tower reveals that users cannot give up on the blue bird.
According to the analysis made by Sensor Tower, 78 percent of the users in the App Store USA have given the application review 1 point since July 24, that is, the day Twitter transformed as X. Not only that. The reviews reveal that the comments on X are generally negative. Some users comment “Bring back the bird”, while others say “A good practice has started to deteriorate”.
The popularity of the application began to increase!
*Recent comments on the Twitter application, which has been rebranded as X.
Sensor Tower also analyzed downloads for X. As a result of the study, it was revealed that the interest in the rebranded platform increased. So much so that X downloads started to increase by around 20 percent per week globally. In parallel, the number of active users started to increase in the range of 3 to 4 percent on a weekly basis. In other words, users started to enter the application more to see the changes in X despite the negative comments.
Although the research shows that the number of downloads and the number of active users increase, it reveals that user interest has decreased. According to Sensor Tower data, the time users spend on X decreased by 7 percent on a weekly basis. However, there is also a decline in the rate of users using X during the day. Users’ re-entry to X during the day decreased by 6 percent. But all this is not surprising. Everyone more or less predicted that the rebranding process of the world’s largest microblogging platform would be painful.
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