Starbucks, the world’s largest coffee chain, opened a temporary branch in the middle of the countryside as part of the 33rd Naadam Festival, which started recently in the Inner Mongolia autonomous region of China. The branch was inspired by the traditional Mongolian tents we know as “otagh”.
Images from the region, especially in our country, reached many people in a short time on social media and were shared. When the Mongolian tradition and one of the biggest parts of today’s culture came together, creative interpretations emerged.
Starbucks in Inner Mongolia looks like this:
Reactions to Starbucks, which carries the Mongolian style:
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