Apple has been the strongest player in the smartphone market with iPhone models for many years. Apple, which has managed to become one of the best-selling brands in most markets, especially in the USA, with its many models, has not been able to display its former dominance recently. But with the iPhone 14, things seem to have turned around.
iPhone 14 surprises with its dominance against other models
According to new data, the iPhone 14 series has had the highest sales share of any iPhone sold in the US since the iPhone 7 models in 2017. According to CIRP’s research, the iPhone 7 and 7 Plus were a huge success, accounting for 81 percent of iPhone sales in the US in 2017.
Since then, current iPhone models have far from exhibiting a similar dominance. The iPhone models introduced after the iPhone 7 models were generally below 70 percent of total sales. iPhon 14, on the other hand, managed to disrupt this series with a sales rate of 79 percent.
iPhone 14, which has a total rate of 79 percent, takes the summit with the standard model with 24 percent. It is followed by the iPhone 14 Pro Max with a rate of 22 percent, while the share of the iPhone 14 Pro is expressed as 21 percent. The iPhone 14 Plus, which has not been able to show the desired success since the day it was introduced, is stuck at 12 percent.
According to June 23 data, the iPhone 14, which has a rate of 79 percent in other iPhone sales, is only 2 percent behind the record-breaking iPhone 7 in this sense. On the other hand, according to the report, the iPhone 13 had a share of 11 percent, while the iPhone SE (3rd generation) had a share of 6 percent. The iPhone 12, on the other hand, follows these two models with a rate of 4 percent.
Apple’s new sales strategies also play a major role in the success of the iPhone 14, which has managed to become the most popular iPhone with a rate of 79 percent. Apple has increased the iPhone installment opportunity from 24 months to 36 months in the past period. After this step, many users had the opportunity to own an iPhone with very small installments.
While the new generation iPhone models are getting ready to be introduced in September, the success of the iPhone 14 will please Apple. So what do you think about the popular iPhone models? You can share your views with us in the comments section.
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