Serving as the luxury brand of Japan-based automotive company Nissan, Infiniti announced that it is on the path of rebranding. In this context; Infiniti’s logo and dealer concept have been changed. In addition, the brand has created a unique dealer scent. On the other hand; Exclusive music will now play at Infiniti dealers.
The automotive industry has seen perhaps the most logo changes in recent years. However, while many brands simplified their logos, they switched from three dimensions to two dimensions. Interestingly, we don’t see anything like this in Infiniti. The brand will continue to use a three-dimensional logo. Moreover, the new logo has a much more flamboyant structure compared to the old one.
This is what Infiniti’s new logo will look like
The new logo that Infiniti will use on the cars it will launch from now on will represent the “endless road”. This is the meaning of the section that joins from two sides in the middle and goes inwards. In the past, the inverted v-shaped section would join and stay put. Of course, let me also point out that; This logo will only be used as a badge on cars. In environments such as brands, websites and brochures, the following logo will be used:
The name that made statements on the subject was Alfonso Albaisa, one of the senior executives of Infiniti. Albaisa, “By placing greater emphasis on the point where the endless road intersects with the horizon, we are always demonstrating our determination to look to the future and new horizons.” said.
The logo that Infiniti has used so far looked like this:
An ultra-comfortable experience will be offered at dealers:
As we mentioned at the beginning of our news, Infiniti’s rebranding process is not just about changing the logo. The brand will now offer an experience in which it prioritizes high-level comfort in its dealers. Customers will feel that Infiniti is a luxury brand when they go to the dealers.
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