Apple is the world’s largest company with a market value of approximately $3 billion. Apple’s apple logo, which has become a status symbol with its quality products and successful advertising policy, can now be seen almost everywhere. The giant technology company does not seem to want to share its logo, which has become a status symbol.
Apple sued with Swiss Fruit Association
In addition to copying its own products, Apple tries to avoid imitations of the company logo as much as possible. The company’s latest application is quite interesting. With its latest lawsuit, Apple wants the Swiss Fruit Association to change its logo.
The details of the case, which is stated to have been going on since 2017, were shared with the public recently. The Swiss Fruit Association hosts a red apple with a white cross symbolizing the Swiss flag. In 2011, the institution signed a redesigned logo in honor of its 100th anniversary. Apple lawyers, on the other hand, have sued due to the similarity of the apple in this logo to their own icons.
The Swiss association accuses Apple of monopolizing everything that looks like fruit, while claiming that the apple figure is universal. On the other hand, in 2022, the International Intellectual Property Protection Organization has given Apple a partial victory. However, this case is not yet fully settled. It is a fact that the corporation’s apple logo resembles Apple’s.
Apple has a really aggressive policy when it comes to its logo. The company had previously engaged in a logo lawsuit with the Prepear company. After Apple’s complaint, Prepear had to change the shape of the leaf of the pear in its logo. By changing the leaf design in its logo, Prepear thus avoided any possible compensation.
It seems that Apple will continue to aggressively protect its logo. So what do you think about these cases for the Apple logo? You can share your views with us in the comments section.
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