Shoe maker Puma is taking a step in this area by launching a Web3 experience program.
Large companies continue to take steps in the Web3 field. In addition, shoe manufacturer Puma announced its service that will provide experience to the Web3 field on its Twitter account.
Puma Announces Web3 Experience Initiative on Twitter
Puma released Black Station, a 3D Metaverse experience, on June 13. Black Station was developed as an experiential home designed to offer exclusive benefits to Puma Pass NFT holders.
Puma states that the experience is a platform for everyone to explore, but only when Puma Pass holders have RB tokens can they purchase digital “Rulebreaker” sneakers and claim other digital wearables.
https://twitter.com/PUMA/status/1668607969192443904
RB token holders can redeem their tokens and gain access to various product drops at Black Station from June 13-20. Black Station has several general events planned for this year and NFT discounts are expected in 2024.
The experience will remain open until June 23. Puma had previously announced that they were exploring alternative chains but decided to stay on Ethereum. Therefore, users can link their wallets using ETH or purchase digital collectibles with a credit card.
Puma’s interest in Ethereum-related work was also observed when it registered the Ethereum Name Service domain name in February 2022 and changed its Twitter name to Puma.eth. Puma had invested in various cat-themed NFT collections at the time, including Cool Cats NFT, Lazy Lions, Gutter Cat Gang, and CatBlox.