Netflix, which prevented the use of a password by different people on the grounds that it had a great blow to the revenue model, also brought great criticism. The new policy is working, however.What did blocking Netflix password sharing gain?
In order to prevent password sharing, Netflix started to follow users first in Spain, then in the UK and the USA. Therefore, the user living outside the same house would either continue to share by paying an additional fee of 5.99 euros / 8 dollars or buy himself a new Netflix subscription.
Incoming information shows that the second option is preferred. It was observed that 73 000 new subscribers per day came in 4 days after the ban on password sharing in the USA. This figure represents a 102 percent increase over the previous 60-day average. In the 2 days after this period, an average of 100 thousand new subscribers per day was caught. This is the highest daily average of new subscribers in the last 4.5 years.
It was previously mentioned that approximately 1 million subscribers in Spain canceled their subscriptions to protest the surcharge. So it seems that the user is not in favor of adding different contacts to their original plan by paying additional. For this reason, people who share the password prefer to open a new account for themselves.
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